How we've driven organic growth, pipeline, and ARR for SaaS companies using AI-powered SEO, ABM, and demand generation.
Swagbucks, the leading online rewards platform with 20M+ members, was losing organic ground as AI-generated answers absorbed their highest-intent reward and cashback queries. Generic content and a fragmented site architecture were pushing their best pages off page one, costing them affiliate partner growth and member acquisition.
Rakuten's US affiliate and cashback platform faced a dual threat: Amazon's dominance over product-search SERPs had eroded their category traffic, while AI Overviews were capturing brand-adjacent queries without attribution. A leading affiliate network needed to reclaim organic authority and prove their brand belonged in the AI-generated answers shaping consumer buying decisions.
DocSend, Dropbox's document analytics platform for sales and fundraising teams, was competing for high-intent B2B keywords against entrenched players like PandaDoc and DocuSign and losing. Despite strong product-market fit and a loyal user base, their organic pipeline contribution was minimal and demos from search were well below their category potential.
MyTime, the scheduling and appointment platform built for multi-location service businesses and franchises, was invisible in local search despite serving thousands of salons, spas, and specialty retailers nationwide. Their SaaS positioning had all but eliminated them from the local service queries that drive the highest-intent bookings for their customers' businesses.
Support.com was navigating a critical strategic transition, shifting from a B2C consumer tech support model toward enterprise IT support services, while their organic presence remained anchored in consumer-facing content that no longer reflected their ICP. Organic traffic was high but entirely the wrong audience, generating leads that enterprise sales could not convert.
Simplilearn, one of the world's largest professional learning platforms, was competing for high-volume educational keywords against Coursera, Udemy, and LinkedIn Learning while simultaneously trying to build a credible enterprise B2B upskilling business. Their content at scale was underperforming on quality signals, and their B2B organic funnel barely existed.
Icontact, a veteran email marketing platform competing against Mailchimp, Klaviyo, and Constant Contact, had watched their organic share of the email marketing category decline steadily for three years. Poor Core Web Vitals, an outdated content strategy, and no competitive comparison content left them invisible in the searches that drive email platform evaluations.
Cockroach Labs, creators of CockroachDB, needed organic search to simultaneously attract developers to a technically complex distributed SQL database and generate qualified enterprise pipeline from Fortune 500 database migration projects. Achieving both required a content architecture most B2B SEO programs are not equipped to build.
Portworx, the leading cloud-native storage platform for Kubernetes acquired by Pure Storage, operated in one of enterprise technology's highest-value but narrowest audience segments. Long sales cycles, highly technical buyers, and a category still being defined meant organic search had to educate the market while simultaneously capturing the growing volume of Kubernetes storage evaluation queries.
Filestack, the leading file upload and processing API, was competing for developer discovery in one of the most crowded segments of developer tooling, where search visibility directly correlates with free trial signups and paid conversion. Their API documentation was not ranking, comparison content did not exist, and developer community presence was minimal.
PWCC Marketplace, the world's premier trading card and sports collectibles auction platform, was competing for high-intent collector and investor searches against eBay's category authority and a flood of new entrant marketplaces. Despite industry-leading auction results and blue-chip collectibles inventory, PWCC's organic presence was not proportional to their market leadership.
Oleeo, the enterprise talent acquisition platform serving global organizations and government bodies, was competing in an HR technology market dominated by Workday, Greenhouse, and Lever with organic visibility far below their actual enterprise customer base and market position. The gap between their product quality and their search presence was costing them meaningful enterprise pipeline.
Livehomebox, a home improvement contractor marketplace, was competing for homeowner and contractor search traffic against HomeAdvisor, Thumbtack, and Angi, platforms with vastly larger marketing budgets and domain authority. Scaling organic traffic to match the platform's geographic expansion required a local SEO strategy that could outmaneuver generalist platforms in specific markets.
Mattermost, the open-source Slack alternative built for security-first enterprise teams, faced a conversion challenge unique to open-source SaaS: millions of free self-hosted users who had never been given a compelling reason to upgrade to enterprise. Organic search was not converting the developer community into enterprise revenue, and Slack/Microsoft Teams comparison traffic was entirely captured by competitors.
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