CockroachLabs.com, a pioneering technology company specializing in distributed SQL database solutions, faced significant challenges in maximizing their online visibility and search engine performance. To address these issues, our team implemented a comprehensive digital marketing strategy focused on technical SEO, content strategy, and digital analytics.
CockroachLabs.com is a cutting-edge technology company that specializes in providing distributed SQL database solutions. Their flagship product, CockroachDB, is designed to help businesses achieve unparalleled scalability, resilience, and efficiency in managing their data. Built to withstand the challenges of distributed systems, CockroachDB ensures data consistency and availability across global infrastructures, making it an ideal choice for enterprises that require high-performance databases capable of handling massive amounts of data with zero downtime.
CockroachLabs serves a diverse range of industries, including finance, retail, technology, and e-commerce, helping companies build scalable and reliable systems that can adapt to ever-changing demands. Their mission is to simplify data management for organizations by offering a powerful, easy-to-use database solution that can grow with their business.
CockroachLabs.com, a leader in distributed SQL database solutions, faced significant challenges in maximizing their online presence. Despite offering innovative products and solutions, the site was underperforming in search rankings, and their content wasn’t effectively indexed across major search engines. Additionally, their internal team required training to better understand SEO best practices and digital analytics.
To tackle these challenges, our team devised a comprehensive digital marketing strategy that focused on three core areas: technical SEO, content strategy, and digital analytics.
Thanks to the implementation of our tailored digital marketing strategy, CockroachLabs.com saw remarkable improvements:
Partnering with this team has been a game-changer for CockroachLabs.com. Their expertise in technical SEO and content strategy helped us overcome significant challenges that were holding us back. The results speak for themselves—our search rankings have soared, our content is fully indexed, and we’ve seen a substantial increase in revenue. What impressed me most was their holistic approach; they not only delivered immediate results but also empowered our team with the knowledge and tools to maintain and build on that success. I couldn’t recommend them more highly.
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Process to Achieving 30%+ Growth with Technical SEO Audits
We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.
Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.
We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.
Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.
