ABM Marketing

Turn Named Accounts Into
Pipeline With AI-Powered ABM

Most demand gen fires at everyone and hopes someone converts. ABM targets the 200 accounts that are most likely to close — by name. We build the ICP scoring model, map the buying committee, and run coordinated campaigns across content, outbound, and paid until those accounts book demos.

180
Named accounts targeted
per month
+3.2%
Meeting booked rate
(vs 0.4% avg)
14d
Time to first
account engagement

What's included — ABM Marketing

  • TAM Identification
    10,000+ account universe built from your ICP criteria
  • ICP Scoring Model
    4-dimension scoring: fit, intent, timing, budget signal
  • Buying Committee Map
    6-10 stakeholders per account identified and targeted
  • Account-Based Content
    Personalized landing pages and outreach per named account
  • LinkedIn Matched Audiences
    Your ICP list uploaded directly to LinkedIn for ad targeting
  • Intent Signal Monitoring
    Bombora + job posting signals alert when accounts go active
Growth AI tier $5,997/mo →
Proof of Deliverables

What Each Deliverable Actually Looks Like

ICP Account Scoring

Every target account scored and tiered before outreach

We score your entire addressable market on 4 dimensions — firmographic fit, behavioral intent, technology stack match, and buying-stage signals. Tier 1 accounts get personalized 1:1 campaigns. Tier 2 gets 1:few. Tier 3 gets scaled automation.

Account Intelligence Dashboard 180 accounts active
T1
Acme Corp — ICP Score 94/100
Intent spike detected · 3 stakeholders mapped · Demo page visited
HOT
T1
Prismatic Labs — ICP Score 88/100
Hiring VP Sales · Tech stack match · LinkedIn ad engaged
WARM
T2
Orbital SaaS — ICP Score 79/100
No recent activity · In 1:few campaign sequence
NURTURE
42
Tier 1 accounts
94
Tier 2 accounts
44
Tier 3 accounts
LinkedIn ABM Campaign — Target Account List
Matched Audience: SaaS SEO ICP — May 2026
2,847
Accounts matched
$47
Avg. CPL
3.1%
CTR (vs 0.4% avg)
Job Function:Marketing, Growth, Revenue
Seniority:Director, VP, C-Suite
Company size:50–500 employees (SaaS)
↑ LinkedIn matched audience built from your ICP account list
LinkedIn Matched Audiences

Your ICP accounts targeted directly on LinkedIn

We upload your Tier 1 and Tier 2 account lists directly to LinkedIn as Matched Audiences — so your ads only show to decision-makers at the specific companies you're trying to close. CTR averages 3.1% vs the 0.4% platform average.

Every Deliverable Visualized

What You Actually Get

Not descriptions, dashboards. Here is what each deliverable looks like when running for your account.

TAM Identification
TAM Identification
10,000+ account universe from your ICP criteria
ICP Scoring Model
ICP Scoring Model
4-dimension: fit, intent, timing, budget signal
Buying Committee Map
Buying Committee Map
6-10 stakeholders identified per account
Account-Based Content
Account-Based Content
Personalized pages and outreach per account
Multi-Platform Audiences
Multi-Platform Audiences
AudienceLab, StackAdapt, LinkedIn, De-Anonymization
Intent Signal Monitoring
Intent Signal Monitoring
Bombora + job posting alerts when accounts go active
The Process

Live in 14 Days. Results in 30.

01

Discovery & Audit

Full audit of your current stack, ICP criteria, and competitive landscape. Delivered in 48 hours with prioritized quick wins.

02

Strategy & Roadmap

90-day roadmap built specifically for your SaaS ICP — campaigns, content, automation, and reporting all scoped before we charge a dollar.

03

Build & Deploy

Systems go live in 14 days. N8N workflows activated. First campaigns running. Weekly check-ins begin from day one.

04

Measure & Scale

Weekly reports. What works gets scaled. What doesn't gets killed. No waiting for quarterly reviews to find out what's happening.

SaaS growth team
14
Demos booked
+340%
Pipeline growth
90d
To first close
Case Study

$2.1M Pipeline from 42 Named Accounts in One Quarter

A Series B SaaS company had a 10,000-account TAM but no systematic way to prioritize. We built the ICP scoring model, mapped buying committees at the top 42 accounts, and ran coordinated content + outbound + LinkedIn campaigns against each one.

  • Tier 1 accounts received personalized 1:1 landing pages and direct outreach
  • LinkedIn Matched Audience campaigns ran only against the target account list
  • 14 demos booked from accounts that had never engaged with the brand before

Generic Demand Gen vs SaaS SEO ABM

Generic Demand Gen
  • ×Targets broad audiences — hopes ICP is in there
  • ×No account-level visibility or prioritization
  • ×Measures leads and MQLs — not account engagement
  • ×No buying committee mapping or multi-threading
  • ×LinkedIn ads fire at anyone with "marketing" in title
SaaS SEO ABM
  • Builds your TAM, scores every account by fit + intent
  • Tier 1/2/3 account tiers with different campaign tracks
  • Reports at account level — engagement, meetings, pipeline
  • Maps 6–10 stakeholders per account, sequences all of them
  • LinkedIn ads only hit exact named accounts on your list
Reporting

Your Report Every Monday at 9am

Every client receives a full monthly performance report. Pipeline, rankings, AI citations, content published. Zero manual effort.

saasseo.com/reports/your-company-april-2026
SaaS SEO Monthly Performance Report
Delivered every Monday 9am PDF + live Looker Studio Pipeline in SaaS terms: MQL, demo, ARR
★★★★★
"They are a brilliant and highly-organized SEO and digital marketing agency, and I had the pleasure of working with them closely for several years at Simplilearn."
Mark Moran
Mark Moran
CMO, Simplilearn

Frequently Asked Questions

How is ABM different from regular demand generation?
Demand gen casts a wide net — you spend on audiences that may or may not include your ICP. ABM identifies the specific companies and people you want to close, then runs every campaign exclusively against that list. It costs more per impression but dramatically less per qualified meeting.
How many accounts do you target per month?
Typically 150–200 accounts total split across tiers. Tier 1 (your best-fit 40–50 accounts) gets the most resources: personalized content, 1:1 outreach, LinkedIn Sponsored Content, and direct SDR sequencing. Tier 2 and 3 get scaled automation.
Do we need a CRM or marketing automation platform?
We work with whatever you have — HubSpot, Salesforce, or even a Supabase database. We build the account scoring and intent monitoring on top of your existing stack and plug reporting directly into your pipeline view.
What intent signals do you monitor?
We track Bombora topic surges, job postings (hiring VP Sales or Growth = active budget), LinkedIn engagement, website visits by IP, and tech stack changes via tools like BuiltWith. Accounts that spike on 3+ signals move to Tier 1 for immediate activation.

See Which of Your Target Accounts
Are Ready to Buy Right Now

Alex pulls your ICP criteria, runs them through our intent data layer, and shows you the top 20 accounts showing active buying signals — free, 30 minutes.

Get Your Free ABM Account Audit →

Free. 30 minutes. No commitment.