Certified Partners
SaaS Paid Ads That Measure
Pipeline, Not Just Clicks
Most paid agencies report on CTR and impression share. We report on demos, trial starts, and pipeline influenced. Every Google, LinkedIn, and Meta dollar is tracked to its actual ARR contribution — because SaaS CAC payback, not ROAS, is the metric that matters.
across SaaS clients
SaaS demo requests
cycle on fatigue
What's included — Paid Advertising
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Google Search (Branded + Category)Capture demand at every stage — brand defense, competitor, category
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LinkedIn ABM CampaignsSponsored Content + Lead Gen Forms targeting named accounts
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Meta RetargetingWarm audiences: website visitors, video viewers, email list matches
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Performance MaxAI-managed cross-channel campaigns with conversion value optimization
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Creative TestingWeekly rotation — 5+ variants per campaign, fatigue detection automated
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Pipeline AttributionServer-side tracking, GA4 + CRM sync, weekly pipeline reports
What Each Deliverable Actually Looks Like
Campaign performance tied to pipeline — not vanity metrics
We configure Google Ads to import CRM pipeline data as conversion values — so your bidding algorithm optimizes for the leads that become revenue, not just the ones that submit a form.
| Campaign | Clicks | Conv. | Pipeline |
|---|---|---|---|
| Brand Defense | 1,840 | 48 | $38K |
| Category (SaaS SEO) | 3,210 | 31 | $42K |
| Competitor Conquest | 890 | 9 | $24K |
Creative rotates automatically when CTR drops
We maintain 5+ active creative variants per campaign and monitor CTR on a 7-day rolling window. When a creative shows sustained decline, it gets flagged and a new variant deploys — no waiting for a monthly review meeting.
What You Actually Get
Not descriptions, dashboards. Here is what each deliverable looks like when running for your account.
Live in 14 Days. Results in 30.
Discovery & Audit
Full audit of your current stack, ICP criteria, and competitive landscape. Delivered in 48 hours with prioritized quick wins.
Strategy & Roadmap
90-day roadmap built specifically for your SaaS ICP — campaigns, content, automation, and reporting all scoped before we charge a dollar.
Build & Deploy
Systems go live in 14 days. N8N workflows activated. First campaigns running. Weekly check-ins begin from day one.
Measure & Scale
Weekly reports. What works gets scaled. What doesn't gets killed. No waiting for quarterly reviews to find out what's happening.
$104K Monthly Pipeline From $24K Ad Spend — 4.2× ROAS
A mid-market SaaS company was running Google Ads with a generic agency and reporting on impressions and clicks. We rebuilt the campaigns around pipeline conversion values, connected the CRM, and rebuilt the creative rotation system.
- Rebuilt keyword structure around buying-intent queries — competitor, category, and brand
- Implemented server-side conversion tracking with CRM pipeline import
- Creative fatigue system deployed — 5 variants per campaign, auto-rotated weekly
Generic Ads Agency vs SaaS SEO Paid Ads
- ×Reports on CTR, impressions, CPC — not pipeline
- ×Monthly creative review — fatigue goes unnoticed for weeks
- ×No CRM integration — clicks and form fills only
- ×LinkedIn targeting by industry/title — broad and expensive
- ×One creative per campaign until it dies
- ✓Reports on demos, trial starts, pipeline influenced, ARR
- ✓Weekly creative rotation — CTR-based fatigue detection automated
- ✓Server-side tracking + CRM sync — every lead tracked to revenue
- ✓LinkedIn targets named accounts from your ICP list only
- ✓5+ creative variants per campaign, algorithmic rotation
Your Report Every Monday at 9am
Every client receives a full monthly performance report. Pipeline, rankings, AI citations, content published. Zero manual effort.
"They always are ahead of the game with new ideas and technology to keep their teams and customers on top in Search Marketing."