Digital PR

Links and Brand Mentions That
Feed Google AND AI Training Data

Editorial backlinks still move rankings. But in 2026 they do double duty — every mention on a high-authority domain also feeds the training data that AI models use to determine which brands are authorities. We run data-led PR campaigns that earn both.

12
Avg editorial links
per month
DR+8
Domain rating increase
in 6 months avg
47
AI engine citation
increase per campaign

What's included — Digital PR

  • Data-Led PR Campaigns
    Original research studies that journalists cite — 12+ editorial placements per campaign
  • HARO Automation
    N8N monitors Help a Reporter Out daily and submits qualified pitches automatically
  • Skyscraper Link Building
    Identify competitors' best-linked content and create definitively better versions
  • Digital PR Strategy
    Quarterly campaign calendar tied to your ICP's news cycle and seasonal moments
  • AI Training Data Feed
    Target Reddit, forums, trade press — sources AI models index for entity knowledge
  • Thought Leadership Ghostwriting
    LinkedIn + industry publication articles under your founders' bylines
Included from $7,997/mo Pipeline Acceleration+ tier
Proof of Deliverables

What Each Deliverable Actually Looks Like

Link Acquisition Report

Editorial links from real publications — not directories

Every link we acquire is from a genuine editorial placement — a journalist citing our data study, a podcast mentioning our research, a roundup article quoting our expertise. No link farms, no PBNs, no footer links.

Link Acquisition — May 2026
DR84
SearchEngineLand.com
"State of SaaS SEO 2026" data study citation
LIVE
DR79
G2.com
Product category comparison editorial mention
LIVE
DR72
SaaStr.com
Founder thought leadership guest post
LIVE
DR68
TechCrunch.com
Funding round coverage with brand mention
LIVE
12
Links this month
DR78
Avg. DR of links
0
Paid placements
HARO Automation Pipeline
PITCHED
Forbes: "How SaaS companies are using AI for growth"
Pitch auto-submitted 4:07am · DR92
WON
Inc: "B2B SaaS trends to watch in 2026"
Quoted + link placed · DR84
MONITOR
Wired: "The AI tools reshaping marketing"
Deadline in 6 hours · auto-pitch queued
↑ HARO monitored 24/7 — qualified pitches submitted automatically
HARO Automation

Journalist requests monitored 24/7 — pitches auto-submitted

Our N8N workflow monitors HARO and Qwoted every 15 minutes. When a query matches your expertise areas, it drafts a pitch using your positioning and submits before most agencies have even read the email.

Every Deliverable Visualized

What You Actually Get

Not descriptions, dashboards. Here is what each deliverable looks like when running for your account.

Data-Led PR Campaigns
Data-Led PR Campaigns
Original research — 12+ editorial placements per campaign
HARO Automation
HARO Automation
N8N monitors 24/7, submits qualified pitches automatically
Skyscraper Link Building
Skyscraper Link Building
Outdo competitors' best-linked content definitively
Digital PR Calendar
Digital PR Calendar
Quarterly plan mapped to your ICP news cycle
AI Training Data Feed
AI Training Data Feed
Target sources AI models index for entity knowledge
Thought Leadership
Thought Leadership
Ghostwritten articles under your founders bylines
Infographic Production
Infographic Production
Data-led infographics — embeddable and link-attracting
The Process

Live in 14 Days. Results in 30.

01

Discovery & Audit

Full audit of your current stack, ICP criteria, and competitive landscape. Delivered in 48 hours with prioritized quick wins.

02

Strategy & Roadmap

90-day roadmap built specifically for your SaaS ICP — campaigns, content, automation, and reporting all scoped before we charge a dollar.

03

Build & Deploy

Systems go live in 14 days. N8N workflows activated. First campaigns running. Weekly check-ins begin from day one.

04

Measure & Scale

Weekly reports. What works gets scaled. What doesn't gets killed. No waiting for quarterly reviews to find out what's happening.

SaaS growth team
12
Editorial links/mo
DR+8
Domain rating gain
+47
AI citations added
Case Study

DR 38 → DR 46 in 90 Days — 12 Monthly Editorial Links

A SaaS startup with strong product but zero brand presence needed links from real publications. We ran a data-led PR campaign based on original SaaS growth research, placed the study in 6 publications, and set up HARO automation for ongoing link acquisition.

  • Original "State of SaaS SEO 2026" study placed in 6 DR70+ publications in first campaign
  • HARO automation now submits 3–5 qualified pitches per week without human involvement
  • Brand now cited by ChatGPT and Perplexity in 3 SaaS category queries

Old-School Link Building vs SaaS SEO Digital PR

Old-School Link Building
  • ×Guest posts on low-quality sites with thin content
  • ×Paid link placements that violate Google's guidelines
  • ×No editorial standards — anyone can get a link for $200
  • ×No AI training data strategy — just Google rankings
  • ×No reporting on brand authority or citations
SaaS SEO Digital PR
  • Editorial placements from journalists who cite your data or quotes
  • Zero paid placements — 100% earned media
  • DR 68+ average on all acquired links
  • Target AI-training sources (Reddit, G2, trade press) alongside rankings
  • Monthly report: new links, DR change, AI citation growth
Reporting

Your Report Every Monday at 9am

Every client receives a full monthly performance report. Pipeline, rankings, AI citations, content published. Zero manual effort.

saasseo.com/reports/your-company-april-2026
SaaS SEO Monthly Performance Report
Delivered every Monday 9am PDF + live Looker Studio Pipeline in SaaS terms: MQL, demo, ARR
★★★★★
"They are a triple threat in the world of SEO and digital marketing who has an excellent grasp of technical & development skills, SEO knowledge and the leadership to make things happen."
Loren Baker
Loren Baker
Founder, Search Engine Journal

Frequently Asked Questions

What makes this "digital PR" and not just link building?
Traditional link building focuses on acquiring links through tactics that often violate Google's guidelines — PBNs, paid placements, guest post networks. Digital PR earns links through editorial merit — journalists citing your data, publications quoting your expertise, podcasts featuring your founders. These links are also the ones AI models use to build entity authority.
How many links can we realistically earn per month?
For most SaaS brands starting with DR 30–50, we average 8–14 editorial links per month by the 3rd month. The first month is usually 4–6 as the HARO pipeline gets calibrated and the first data campaign launches. DR 70+ brands can hit 15–20/month.
Do you ghostwrite content under our name?
Yes. Thought leadership articles for LinkedIn, guest posts for industry publications, and podcast talking points — all ghostwritten under your founders' names. We write, you review and post.

See Which Journalists and AI Models
Are Already Covering Your Category

Alex maps the editorial landscape for your SaaS category — which publications are covering it, who's linking to competitors, and which AI models cite your competitors but not you.

Get Free PR Landscape Audit →

Free. 30 minutes. No commitment.

🔍 Is your SaaS site visible to ChatGPT & Perplexity? Get Free GEO Score →