Project Overview:

Oleeo.com, a leading provider of talent acquisition software, sought to enhance its online visibility, drive more targeted traffic, and significantly boost revenue through a comprehensive digital marketing strategy. Facing stiff competition and the need to optimize its content strategy and web development, Oleeo.com partnered with our expert SaaS SEO agency.

Business

Oleeo.com is a leading provider of talent acquisition software designed to help organizations streamline and optimize their recruitment processes. The platform offers solutions that leverage data and automation to improve the efficiency of hiring, enabling companies to attract, engage, and hire the best talent faster and more effectively. Oleeo’s software is used by a variety of industries, including large enterprises, government agencies, and educational institutions, to manage recruitment at scale while ensuring compliance and enhancing the candidate experience.

Problem

Challenges

  • Low Search Rankings: Oleeo.com struggled to secure prominent positions on search engines, leading to limited organic traffic.
  • Outdated CMS and Web Development: The existing CMS was not optimized for SEO, and the website’s UX required enhancements to improve user engagement.
  • Ineffective Content Strategy: Oleeo.com’s content lacked alignment with target personas, resulting in missed opportunities for conversions.

Solution

Our Approach
To address these challenges, we implemented a multi-faceted digital marketing strategy that included the following key components:

  1. Competitor Research and TAM/SAM/SOM Market Research: We conducted thorough competitor research to understand the market landscape and identify opportunities. This included TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) analysis to refine targeting and positioning strategies.
  2. SEO Consulting: Our team provided in-depth SEO consulting to guide the optimization of Oleeo.com’s website, content, and technical elements to improve search engine visibility.
  3. Competitor Content Gap Analysis: We identified gaps in Oleeo.com’s content compared to competitors, enabling us to create a content strategy that addressed unmet needs in the market.
  4. Content Strategy Development: We developed a content strategy that focused on creating high-quality, SEO-friendly content tailored to Oleeo.com’s target audience, boosting engagement and authority.
  5. WordPress Development Services: We overhauled Oleeo.com’s WordPress site, ensuring it was fully optimized for SEO, mobile-friendly, and provided an enhanced user experience.
  6. UX Research and Development: By conducting UX research, we identified areas for improvement in the website’s design and functionality, leading to a more intuitive and user-friendly interface.
  7. Digital Analytics Setup and Implementation: We implemented advanced digital analytics to track user behavior, conversion rates, and other key performance indicators, providing actionable insights for ongoing optimization.
  8. CMS Management and Updating: Our team managed and regularly updated Oleeo.com’s CMS, ensuring content was always fresh, relevant, and optimized for search engines.
  9. Persona Targeting with Google Ads: We utilized persona targeting to create highly relevant Google Ads campaigns, driving more qualified leads to the site.
  10. Google Ads Management: Ongoing management of Google Ads ensured continuous optimization and ROI improvement, aligning paid search efforts with organic strategies.

Results
The comprehensive strategy yielded significant results:

  • Search Rankings: Oleeo.com’s search rankings improved by 50%+ across Google, Bing, and other search engines, leading to higher visibility and organic traffic.
  • Indexing: The site’s indexing saw a 100% improvement, ensuring more content was discoverable by search engines.
  • Revenue Impact: The combined efforts resulted in a revenue increase of 50%+, driven by enhanced traffic, improved user experience, and targeted advertising.

What they say

Partnering with this SEO agency was a game-changer for Oleeo. Their strategic approach to SEO, content, and web development not only boosted our search rankings by over 50% but also had a direct impact on our bottom line, increasing revenue by 50%+. Their expertise in market research and digital strategy was evident from day one, and their commitment to our success never wavered. Our website is now a powerful tool in our growth strategy, and we couldn’t be happier with the results. This team truly understands how to drive success in the digital landscape.

Adam P.
Foeunder

Outcome

Organic Traffic
50

% Increased

50

% Increased

30

% Increased

Our Process

Process to Achieving 30%+ Growth with Technical SEO Audits

Comprehensive Site Crawl Analysis

We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.

Site Speed and Mobile Optimization

Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.

Technical SEO Error Resolution

We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.

Structured Data and Schema Markup Implementation

Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.