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The landscape of SEO in 2024 differs significantly from that of 2023. However, you need not feel uncertain about optimizing your business’s SEO this year. I offer three innovative strategies along with precise guidelines for creating content that deeply engages your audience.
Deciding whether to invest in SEO or PPC first can pose a challenge for many businesses. While paid advertising can yield quicker results, SEO offers a more sustainable long-term strategy. Moreover, paid advertising doesn’t always guarantee a positive return on ad spend, just as SEO doesn’t guarantee the same. In this video, we’ll explore the benefits of each approach to help us determine where to allocate our budget.