Rakuten, a global e-commerce leader, struggled with indexing gaps, ranking stagnation, and a complex site structure, limiting their online visibility. Through a targeted Technical SEO Audit, they achieved a 50%+ increase in rankings, 100% indexing, and 40% revenue growth.
In the fast-paced world of e-commerce, staying ahead of the competition is crucial. Rakuten (Formerly Ebates), a global leader in online retail, recognized the need to strengthen their online presence and enhance their visibility across search engines. Despite their strong brand reputation, they faced significant challenges in ensuring their vast product catalog was effectively indexed and ranked by search engines like Google and Bing. To overcome these challenges, Rakuten partnered with our expert SaaS SEO agency to conduct a comprehensive Technical SEO Audit. The results were nothing short of transformative.
Rakuten’s website is a massive digital ecosystem with thousands of products and constantly updating content. However, they were experiencing several critical issues:
These issues were not only affecting their organic traffic but also limiting their ability to capture new customers.
Our SaaS SEO agency deployed a specialized Technical SEO Audit tailored to Rakuten’s unique needs. Our approach involved:
The impact of our Technical SEO Audit on Rakuten’s search engine performance was profound:
Rakuten’s success story is a testament to the power of a meticulously executed Technical SEO Audit. By addressing the foundational technical aspects of their site, we were able to unlock significant improvements in search engine performance and, most importantly, drive meaningful revenue growth. If your business is facing similar challenges, our expert SaaS SEO agency is here to help you achieve transformative results.
Partnering with your team has been a game-changer for Rakuten. Their deep expertise in Technical SEO transformed our online presence in ways we never imagined. Within months, we saw our search rankings skyrocket by over 50%, and our entire site achieved 100% indexing across all major search engines. The results were tangible, with a 40% increase in revenue driven by organic search alone. Their strategic approach, attention to detail, and commitment to our success have made them an invaluable partner. We couldn’t be more pleased with the outcome.
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Process to Achieving 30%+ Growth with Technical SEO Audits
We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.
Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.
We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.
Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.
