Support.com

Project Overview:

Support.com, a leading provider of technical support solutions, faced a critical challenge: their online presence was not reflecting the strength of their brand or services. With low visibility on search engines and an outdated website structure, they were missing out on significant opportunities for growth. That’s when they turned to our expert SaaS SEO Agency.

Business

Support.com, a leading provider of technical support solutions, faced a critical challenge: their online presence was not reflecting the strength of their brand or services. With low visibility on search engines and an outdated website structure, they were missing out on significant opportunities for growth. That’s when they turned to our expert SaaS SEO Agency.

Problem

The Challenge

Support.com needed to drastically improve their online visibility to capture more organic traffic and drive higher revenue. The website was suffering from poor search rankings, incomplete indexing across major search engines, and ineffective digital analytics that made it difficult to measure and optimize performance.

The Strategy

To address these challenges, we implemented a comprehensive digital marketing strategy that leveraged our expertise in SEO, web development, and digital analytics.

  1. Competitor Content Gap Analysis & Support Article Analysis:
    We began by conducting a thorough analysis of competitor content to identify gaps and opportunities. Our team also analyzed existing support articles to determine areas for optimization and expansion.
  2. Programmatic SEO Planning & Content Build-Out:
    Utilizing programmatic SEO, we developed a content strategy that targeted high-value keywords and topics. This approach allowed us to create and optimize content at scale, ensuring maximum visibility in search results.
  3. Site Development & UX Redesign:
    We overhauled Support.com’s website, focusing on improving the user experience (UX) and technical performance. The redesign not only enhanced the site’s aesthetic appeal but also optimized it for faster load times and better mobile responsiveness.
  4. Google Ads Restructuring & Penalty Removal:
    Our team restructured Support.com’s Google Ads campaigns to align with the new SEO strategy. We also identified and removed penalties that were hindering their search engine performance.
  5. Persona Development & Targeting:
    By developing detailed customer personas, we were able to tailor content and digital strategies to better meet the needs of Support.com’s target audience, driving more qualified traffic to the site.
  6. Digital Analytics & Reporting Setup with Google Looker Custom Reports:
    We set up a robust digital analytics framework using Google Looker, enabling Support.com to track and measure the performance of their digital marketing efforts with custom reports and dashboards.

Solution

The Results

The results were nothing short of remarkable:

  • 2000%+ Improvement in Search Rankings: Our SEO strategies catapulted Support.com to the top of search engine results, increasing their visibility and driving a surge in organic traffic.
  • 100% Increase in Indexing: We ensured that all relevant pages were properly indexed across Google, Bing, and other search engines, maximizing their online footprint.
  • 40% Revenue Growth: The combination of improved search rankings, enhanced UX, and targeted content led to a significant boost in revenue, proving the value of a well-executed digital strategy.

What they say

Partnering with your team has been a game-changer for our business. Their strategic approach to SEO, web development, and digital analytics has delivered results beyond our expectations. In just a short time, we saw a 2000%+ increase in our search rankings and a 40% growth in revenue. Their ability to transform our website’s user experience and align our content strategy with our target audience’s needs was truly impressive. The custom reporting setup with Google Looker has also empowered our team to make data-driven decisions that continue to drive success. We couldn’t be more thrilled with the partnership and the tangible impact it has had on our business.

Renee S.
Chief Marketing Officer

Outcome

Organic Traffic
2000

% Increased

40

% Increased

100

% Increased

Our Process

Process to Achieving 30%+ Growth with Technical SEO Audits

Comprehensive Site Crawl Analysis

We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.

Site Speed and Mobile Optimization

Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.

Technical SEO Error Resolution

We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.

Structured Data and Schema Markup Implementation

Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.