Docsend, a leading SaaS provider, struggled with low inbound leads despite a growing product. By partnering with our agency, they implemented targeted SEO and demand generation strategies, resulting in a 50% increase in inbound leads, improved organic traffic, and higher engagement rates.
Docsend, a leading SaaS provider for document sharing and tracking, faced a significant challenge: while their product was gaining traction, their inbound lead generation was lagging behind. They needed to enhance their online visibility and attract more qualified leads to drive sustainable growth. Their goals were clear:
To achieve these objectives, Docsend partnered with our agency to design and execute a comprehensive SEO and demand generation strategy.
We began by conducting an in-depth SEO audit of Docsend’s website. Our team identified several key areas for improvement, including on-page SEO, technical SEO, and content gaps. We implemented the following:
To complement the SEO strategy, we developed a demand generation campaign focusing on two primary channels: email marketing and Facebook marketing. Our approach included:
To maximize efficiency and ensure a seamless flow from lead capture to conversion, we integrated all efforts into a unified marketing automation platform. This allowed for:
The combined SEO and demand generation efforts led to a significant increase in Docsend’s inbound leads:
By partnering with our agency, Docsend successfully transformed their inbound marketing strategy. Through targeted SEO consulting, demand generation campaigns, and sophisticated marketing automation, we helped them achieve a 50% increase in inbound leads, fueling their growth in a competitive SaaS market.
Working with your team has been a game-changer for Docsend. Their strategic approach to SEO and demand generation has not only increased our inbound leads by 50% but also significantly enhanced our online presence. The team’s expertise in advanced segmentation and marketing automation allowed us to deliver highly targeted campaigns that truly resonated with our audience. The results speak for themselves—higher engagement rates, more qualified leads, and a noticeable impact on our sales pipeline. We couldn’t be happier with the partnership and look forward to continued success together.
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Process to Achieving 30%+ Growth with Technical SEO Audits
We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.
Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.
We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.
Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.
