The Challenge
MyTime sits at an unusual intersection: it is a B2B SaaS product that directly powers consumer-facing booking experiences for multi-location service businesses. That dual nature created a complex SEO challenge. The platform needed to rank for SaaS buyer queries while also helping its merchant customers become more visible in local consumer search. When franchise prospects evaluated MyTime, one of their first questions was whether the platform would help their locations show up in Google. The answer, at that time, was unconvincing.
At the platform level, MyTime had no programmatic local SEO infrastructure. There were no state or city landing pages representing their network of merchant locations, no Google Business Profile optimization playbook for franchise groups, and no structured data connecting the platform to the individual businesses it powered. As a result, MyTime was absent from local pack results across nearly every service vertical they served, losing demo opportunities to Mindbody, Vagaro, and Square Appointments.
Franchise development was particularly under-served. Prospective franchise brands evaluating booking software wanted proof that the platform could drive location-level discoverability. Without a scalable local SEO story to tell, the sales cycle lengthened and conversion suffered.
Our Approach
We built MyTime’s local SEO infrastructure from the ground up, anchoring the strategy around a 50-state programmatic landing page system designed both to capture SaaS buyer queries and to demonstrate platform capability to franchise prospects. Each state page featured aggregated service business data, booking volume statistics, and platform-specific proof points, giving franchise evaluators a concrete example of what local discoverability could look like at scale across their markets.
For the franchise development content track, we created a dedicated content cluster around franchise scheduling software, multi-location appointment management, and franchise technology stack content, targeting the ops and marketing leaders who evaluate booking platforms within franchise systems. This included eight vertical-specific pages for beauty, wellness, pet care, auto service, and home services franchise groups. A digital PR campaign targeting franchise trade publications generated 22 editorial placements in Franchise Times, Multi-Unit Franchisee Report, and related outlets. We also built an automated Google Business Profile posting workflow for MyTime’s corporate presence and distributed a GBP optimization playbook to 400+ merchant customers.
Key Initiatives
- Built 50-state programmatic landing page system with 312 city-level pages, each with genuine local service business data and booking volume signals
- Launched 8 franchise vertical content hubs (beauty, wellness, pet care, auto, home services, fitness, medical, professional services)
- Deployed LocalBusiness and SoftwareApplication schema across all 362 location and product pages
- Secured 22 editorial placements in franchise trade publications via targeted digital PR program
- Built GBP optimization playbook distributed to 400+ merchant customers, improving their local pack visibility
- Implemented automated GBP posting workflow for MyTime corporate profile, 3x weekly posts across service categories
The Results
The 50-state location page infrastructure generated 89,000 monthly organic sessions within 9 months of launch, traffic that was previously nonexistent. The franchise vertical content hubs drove 143% growth in organic demo requests from multi-location business prospects, with franchise groups specifically crediting the local SEO infrastructure demo as a decisive factor in their evaluation. MyTime captured 184 new first-page rankings for local scheduling and booking software queries across high-priority metro markets.
Franchise partner signups attributable to organic grew 67% in the 12-month program period. The digital PR placements contributed 34 high-authority backlinks, lifting Domain Rating from DR 42 to DR 61. Core Web Vitals reached passing thresholds across all location pages after a JavaScript hydration fix reduced LCP from 4.8 seconds to 2.1 seconds, improving both rankings and booking conversion rate by 22%.
“We knew local SEO was an opportunity but we did not have the infrastructure to execute at scale. SaaS SEO built us a 50-state presence in less time than we could have staffed the project internally. Now when franchise prospects ask what we will do for their local search, we have a live demo that closes deals.”
— Derek Okonkwo, VP of Marketing at MyTime
About MyTime
MyTime is an enterprise scheduling and customer engagement platform designed for multi-location service businesses and franchise brands. The platform powers online booking, automated marketing, CRM, and point-of-sale functions for salons, spas, pet groomers, auto service centers, and specialty retailers across thousands of locations in North America. For franchise groups, MyTime’s enterprise scheduling infrastructure handles the complexity of multi-brand, multi-location operations at scale.
