SaaS Growth Intelligence

The SaaS Marketing Blog

AI search optimization, ABM strategy, pipeline attribution, and N8N automation — written for SaaS teams who measure marketing in ARR, not impressions.

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SaaS Retargeting Strategy: Re-Engage Visitors Without Wasting Budget

SaaS retargeting converts website visitors who did not convert on their first visit by serving targeted ads across Google Display, LinkedIn, and Meta. Effective SaaS retargeting segments audiences by behavior (pricing page visitors, demo page visitors, blog readers) and serves progressive messages that match each segment's stage in the buying journey — rather than repeating the same generic ad to all non-converters.

Morgan Ellis

Apr 22, 2026 · Paid Advertising

SEO 22 min read

Top SaaS Marketing Tools to Scale Your Strategy

The essential SaaS marketing stack in 2026 spans six categories: SEO and content (Ahrefs, Semrush), demand gen automation (HubSpot, Marketo), paid acquisition (Google Ads, LinkedIn), ABM (6sense, Demandbase), CRO (Hotjar, VWO), and analytics (GA4, Amplitude). <cite>(Salesforce, 2025)</cite> The average high-growth SaaS company uses 14-18 marketing tools; the key is integration — ensuring all data flows to a single revenue attribution layer.

Alex Carter · Apr 21, 2026

Digital PR 3 min read

Building SaaS Thought Leadership That Gets Cited by AI Answers

SaaS thought leadership that earns AI citations combines named expert opinion with specific statistics, published in formats AI systems prefer as reference sources. LinkedIn articles, long-form analysis published on company blog, podcast appearances, and conference presentations — when amplified with third-party publication — create an entity authority profile that makes AI systems reliably associate your brand with specific expertise.

Jordan Reeves · Apr 20, 2026

Paid Advertising 2 min read

Google Performance Max for SaaS: What Actually Works in 2026

Google Performance Max (PMax) for SaaS delivers results when configured with strong audience signals, comprehensive asset variety, and offline conversion data feeding the bidding algorithm. Without these inputs, PMax optimizes for low-quality conversions and wastes budget on irrelevant audiences. This guide covers the specific PMax configurations that work for B2B SaaS demo and trial acquisition.

Morgan Ellis · Apr 18, 2026

Digital PR 3 min read

HARO and Its Replacements: Getting Expert Quotes Into High-DA Publications

HARO (Help A Reporter Out) was acquired and rebranded as Connectively in 2023, with service quality declining significantly. The most effective alternatives for SaaS companies to get expert quotes into high-DA publications are Qwoted (best quality), ResponseSource (UK/Europe focus), and direct journalist relationship building via Twitter/X and LinkedIn — combined with proactive pitching rather than waiting for inbound requests.

Jordan Reeves · Apr 17, 2026

Paid Advertising 2 min read

How to Run LinkedIn Ads for SaaS: From Brand Awareness to Pipeline

LinkedIn Ads for B2B SaaS enables targeting exact buying committee members by job title, seniority, company size, and industry — capabilities unavailable anywhere else. The most effective SaaS LinkedIn programs layer Thought Leadership ads for top-of-funnel awareness, Sponsored Content for mid-funnel engagement, and Lead Gen Forms for pipeline capture, connected by matched audience retargeting.

Morgan Ellis · Apr 15, 2026

Digital PR 3 min read

SaaS Link Building via Digital PR: A Campaign Playbook

Digital PR link building combines the SEO value of backlinks with the brand value of media coverage. A complete SaaS digital PR campaign involves asset creation (research, tool, or visual), journalist prospecting and outreach, publication tracking, and link monitoring. Running 4-6 campaigns annually can generate 200-500 high-DR editorial links — the most cost-effective path to domain rating improvement.

Jordan Reeves · Apr 13, 2026

Paid Advertising 2 min read

B2B SaaS PPC Strategy in 2026: Google, LinkedIn, and Meta Working Together

B2B SaaS PPC in 2026 requires a coordinated multi-channel strategy: Google Ads captures high-intent search demand, LinkedIn targets specific buying committee members by job title and company, and Meta retargets engaged audiences at lower CPM. Each channel serves a distinct pipeline function — treating them independently misses the compounding effect of coordinated paid media across a 11-14 month buying cycle.

Morgan Ellis · Apr 11, 2026

Digital PR 3 min read

How to Get Your SaaS Brand Featured in TechCrunch, Forbes, and Tier-1 Media

Getting SaaS brands featured in TechCrunch, Forbes, and tier-1 technology publications requires a genuine news angle, a personalized pitch to the specific journalist who covers your beat, and a story that serves their readers rather than your marketing goals. Product launches, funding announcements, and original research are the strongest tier-1 hooks — generic thought leadership rarely breaks through.

Jordan Reeves · Apr 9, 2026

ABM 2 min read

SaaS ABM Tech Stack: The Tools That Drive Pipeline at Scale

The SaaS ABM tech stack covers four functions: account identification and enrichment, intent signal aggregation, multi-channel campaign activation, and account-level attribution. The minimum viable stack is CRM plus G2 Buyer Intent plus LinkedIn Campaign Manager — costing $2,000-4,000/month. Advanced stacks add predictive scoring, website personalization, and multi-touch attribution for Series B+ companies.

Jordan Reeves · Apr 8, 2026

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