Link Building
Swagbucks
Swagbucks, the leading online rewards platform with 20M+ members, was losing organic ground as AI-generated answers absorbed their highest-intent reward and cashback queries. Generic content and a fragmented site architecture were pushing their best pages off page one, costing them affiliate partner growth and member acquisition.
Rakuten
Rakuten's US affiliate and cashback platform faced a dual threat: Amazon's dominance over product-search SERPs had eroded their category traffic, while AI Overviews were capturing brand-adjacent queries without attribution. A leading affiliate network needed to reclaim organic authority and prove their brand belonged in the AI-generated answers shaping consumer buying
DocSend
DocSend, Dropbox's document analytics platform for sales and fundraising teams, was competing for high-intent B2B keywords against entrenched players like PandaDoc and DocuSign and losing. Despite strong product-market fit and a loyal user base, their organic pipeline contribution was minimal and demos from search were well below their category potential.
MyTime
MyTime, the scheduling and appointment platform built for multi-location service businesses and franchises, was invisible in local search despite serving thousands of salons, spas, and specialty retailers nationwide. Their SaaS positioning had all but eliminated them from the local service queries that drive the highest-intent bookings for their customers' businesses.
Support.com
Support.com was navigating a critical strategic transition, shifting from a B2C consumer tech support model toward enterprise IT support services, while their organic presence remained anchored in consumer-facing content that no longer reflected their ICP. Organic traffic was high but entirely the wrong audience, generating leads that enterprise sales could
Simplilearn
Simplilearn, one of the world's largest professional learning platforms, was competing for high-volume educational keywords against Coursera, Udemy, and LinkedIn Learning while simultaneously trying to build a credible enterprise B2B upskilling business. Their content at scale was underperforming on quality signals, and their B2B organic funnel barely existed.
Icontact
Icontact, a veteran email marketing platform competing against Mailchimp, Klaviyo, and Constant Contact, had watched their organic share of the email marketing category decline steadily for three years. Poor Core Web Vitals, an outdated content strategy, and no competitive comparison content left them invisible in the searches that drive email
Cockroach Labs
Cockroach Labs, creators of CockroachDB, needed organic search to simultaneously attract developers to a technically complex distributed SQL database and generate qualified enterprise pipeline from Fortune 500 database migration projects. Achieving both required a content architecture most B2B SEO programs are not equipped to build.
Portworx
Portworx, the leading cloud-native storage platform for Kubernetes acquired by Pure Storage, operated in one of enterprise technology's highest-value but narrowest audience segments. Long sales cycles, highly technical buyers, and a category still being defined meant organic search had to educate the market while simultaneously capturing the growing volume of
Filestack
Filestack, the leading file upload and processing API, was competing for developer discovery in one of the most crowded segments of developer tooling, where search visibility directly correlates with free trial signups and paid conversion. Their API documentation was not ranking, comparison content did not exist, and developer community presence
PWCC Marketplace
PWCC Marketplace, the world's premier trading card and sports collectibles auction platform, was competing for high-intent collector and investor searches against eBay's category authority and a flood of new entrant marketplaces. Despite industry-leading auction results and blue-chip collectibles inventory, PWCC's organic presence was not proportional to their market leadership.
Oleeo
Oleeo, the enterprise talent acquisition platform serving global organizations and government bodies, was competing in an HR technology market dominated by Workday, Greenhouse, and Lever with organic visibility far below their actual enterprise customer base and market position. The gap between their product quality and their search presence was costing
