Generative Engine Optimization (GEO) for SaaS: The 2026 Playbook
GEO (Generative Engine Optimization) is the practice of structuring SaaS content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your brand in generated answers. Unlike traditional SEO that targets click-based rankings, GEO targets citation in synthesized answers — requiring original research, expert attribution, and direct-answer formats AI systems prefer as source material.