SEO & GEO

SEO & GEO Articles

AI-powered SaaS marketing insights — written for teams who measure marketing in ARR, not impressions.

← All articles
All ABMAI AutomationDigital PRPaid AdvertisingSEOSEO & GEOTechnical SEO
Featured Article
SaaS Keyword Research: Finding the Terms Your ICP Actually Searches
SEO & GEO 2 min read

SaaS Keyword Research: Finding the Terms Your ICP Actually Searches

Effective SaaS keyword research starts with ICP interviews, not keyword tools. The four SaaS search intent types — problem-aware, solution-aware, product-aware, and comparison — map to different buying journey stages and buying committee roles. Building content that captures demand at each stage drives 3-5x higher organic-to-trial conversion rates than strategies focused exclusively on high-volume head terms.

AC
Alex Carter
Jan 22, 2026 · SEO & GEO
GEO Playbook for SaaS Test
SEO & GEO 1 min read

GEO Playbook for SaaS Test

GEO targets AI citation in generated answers rather than rankings.

AC
Alex Carter · Jan 14, 2026
Generative Engine Optimization (GEO) for SaaS: The 2026 Playbook
SEO & GEO 2 min read

Generative Engine Optimization (GEO) for SaaS: The 2026 Playbook

GEO (Generative Engine Optimization) is the practice of structuring SaaS content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your brand in generated answers. Unlike traditional SEO that targets click-based rankings, GEO targets citation in synthesized answers — requiring original research, expert attribution, and direct-answer formats AI systems prefer as source material.

AC
Alex Carter · Jan 14, 2026
The Complete Guide to SaaS SEO in 2026: Rankings, AI Overviews, and Pipeline
SEO & GEO 31 min read

The Complete Guide to SaaS SEO in 2026: Rankings, AI Overviews, and Pipeline

SaaS SEO in 2026 requires aligning keyword strategy with AI Overviews, buyer-intent content, and technical infrastructure. Companies ranking in Google's AI-generated answers see 3-5x more qualified pipeline than those relying on traditional organic alone. <cite>(Gartner, 2025)</cite> This guide covers the complete SaaS SEO framework: from keyword architecture and topical authority to Core Web Vitals and GEO optimization — everything needed to drive consistent MQL growth.

AC
Alex Carter · Jan 6, 2026
Weekly Intelligence

SaaS Growth Brief — Every Tuesday

One actionable insight per week: AI search changes, ABM plays, automation builds. Read in 3 minutes. No fluff.

Join 2,400+ SaaS marketers · Unsubscribe anytime