What are Dofollow Links?A dofollow link (technically just a standard link without any restricting attribute) is a hyperlink that passes link equity, link juice, and PageRank authority from the linking page to the linked page. Despite the informal name dofollow (there is no actual rel=dofollow attribute in HTML), these are simply standard HTML hyperlinks
What are Dofollow Links?
A dofollow link (technically just a standard link without any restricting attribute) is a hyperlink that passes link equity, link juice, and PageRank authority from the linking page to the linked page. Despite the informal name dofollow (there is no actual rel=dofollow attribute in HTML), these are simply standard HTML hyperlinks without nofollow, sponsored, or ugc attributes. They are the foundation of how PageRank flows through the web and the primary mechanism by which external backlinks improve search rankings.
Earning Dofollow Links for SaaS Companies
The most reliable methods for earning dofollow backlinks for SaaS companies include: digital PR (creating data studies, research reports, and original analysis that journalists cite), content marketing (creating genuinely useful resources that other sites link to voluntarily), broken link building (finding relevant broken links and offering your content as a replacement), guest posting on authoritative industry publications, software review site profiles on G2 and Capterra (many provide dofollow links), partnership pages and integration directory listings, and HARO (Help A Reporter Out) expert quotes in media articles.
Frequently Asked Questions
How many dofollow links does a SaaS company need to rank?
The number of dofollow links needed depends entirely on the competitiveness of your target keywords. For long-tail keywords with KD under 20, even 5-10 high-quality dofollow links from relevant sources may be sufficient. For competitive head terms (KD 50+), hundreds to thousands of dofollow links from diverse, authoritative sources are typically needed. Always benchmark against the specific pages ranking in the top 5 for your target keywords using Ahrefs or SEMrush to understand the link building requirements for your specific competitive set.
Is it better to have many low-quality dofollow links or a few high-quality ones?
Quality dramatically outweighs quantity. A single dofollow link from a DR 70 industry publication passes more PageRank and builds more trust than 100 links from DR 10 directory sites. A backlink profile with 50 high-quality, editorially earned dofollow links from relevant, authoritative sources will outperform a profile with 5,000 links from low-quality sources. Prioritize quality in link building strategy, especially now that Google spam algorithms are sophisticated enough to detect and discount or penalize low-quality link patterns.