Google Ads Revamps Ad Strength Calculation
Google Ads has rolled out a significant update to how ad strength is assessed in Performance Max campaigns, incorporating sitelinks into the mix.
Why This Matters
Sitelinks are more than just extra links; they enhance user engagement by providing additional paths for conversions. Without these links, your ad strength score could take a hit, potentially impacting your campaign’s overall performance.
How the Update Works
In the latest interface, sitelinks will now show up right alongside your images, videos, products, headlines, and descriptions within the asset group. If you fail to include them, the system might even nudge you to add sitelinks to boost your ad strength.
What to Keep in Mind
It’s crucial for advertisers to conduct regular audits of their Performance Max asset groups. Ensure that your sitelinks are properly configured to avoid lower ad strength scores and maximize your reach.
Discovery of the Update
This notable change was first pointed out by PPC Specialist Vojtěch Audy, bringing attention to an essential aspect of campaign optimization.
Stay on top of this update to harness the full potential of your Google Ads campaigns!
