Google Ads Introduces Headline Performance Data for Responsive Search Ads
Advertisers, rejoice! Google Ads has rolled out a significant enhancement that allows marketers to directly see the click and conversion metrics tied to each Responsive Search Ad (RSA) headline asset. This is a notable improvement from the previous vague indicators like “Good” or “Best.”
Why This Matters
This update is a game changer for ad copy testing. Instead of relying on intuition to guess which RSA headlines resonate with users, advertisers can now utilize actual data to make informed decisions about their ad strategies.
Performance marketing consultant Ayisha Yousef expressed her excitement about this update, saying, “Finally spotted something new in Google Ads worth shouting about.” She was one of the first to verify the update live.
How to Access The Data
Want to check out this new feature? It’s simple:
- Navigate to Campaigns
- Click on Assets
- Select Add columns
- Look for clicks and conversions at the headline level
What’s Coming Next?
Not every account has access to this feature just yet, but it has been confirmed in several countries, including the UK, the Netherlands, France, and Belgium. Ayisha Yousef suggests three effective strategies to maximize the benefits of this exciting update:
- Cut or rewrite low-performing headlines.
- Experiment with pinning versus non-pinning strategies.
- Create clearer asset categories, like offers, brand, and social proof.
The Bottom Line
This is one of the most important RSA updates in recent years, marking a victory for performance marketers who have struggled with creative optimization.
Who Spotted It First?
Bob Meijer and Miles McNair, both trainers and coaches at PPC Mastery, were among the first to notice the change. They were joined by Google Ads Specialist Adriaan Dekker, who also shared this exciting update.
