Microsoft Ads Introduces Website Exclusion Tools for Search and Audience Ads
Microsoft Advertising has just launched exciting new features that give advertisers greater control over where their ads are shown. Say hello to the latest exclusion management tools for Search Ads and Audience Ads!
What’s New?
Advertisers can now enjoy a host of benefits, including:
- Centralized Management: Handle website exclusions across multiple accounts and campaigns from one central location.
- Bulk Application: Apply exclusions to numerous campaigns simultaneously, saving time and effort.
- Scalability: Manage up to 10,000 websites per exclusion list and maintain 100 exclusion lists per account, enabling vast reach and flexibility.
Why It Matters
The need for more control and efficiency in ad placements has been a hot topic among advertisers for some time. This update addresses those needs, especially in today’s privacy-centric and brand-safety-focused landscape.
What’s Changing?
Microsoft is introducing a more organized, tiered system for managing exclusions:
- Account Level: Create and oversee exclusion lists at the manager account level.
- Campaign Level: Directly apply these lists through campaign settings for better customization.
- Ad Group Level: While exclusions can still be set at this level, Microsoft encourages managing them at the campaign level for consistency.
The Bigger Picture
This change marks a significant shift toward a more inclusive control system for ad placements across different formats. For the first time, advertisers can apply these new capabilities in both Audience Ads and Search Ads, providing comprehensive control over where their brand appears online.
What’s Next?
Exciting news on the horizon, Microsoft is currently piloting a Targeted Website List feature. Advertisers interested in getting an early look should reach out to their Microsoft representative!
In Summary
With these updates, advertisers gain enhanced power to manage brand safety, optimize campaign performance, and scale their operations with less manual effort.
Learn More
For additional details, check out Microsoft’s website control list document (PDF).
