The Impact of AI Overviews on Google Search
Google’s AI Overviews are transforming how people seek information and changing the landscape for SEOs. Recent research from Semrush reveals that these AI-generated summaries now show up in over 13% of desktop search queries in the U.S.—a significant rise from just 6% in January 2025.
Key Insights from the Research
Analyzing more than 10 million keywords and upwards of 200,000 clickstream queries, the report dives into:
- Dominance of Informational Queries: AI Overviews are primarily being utilized for informational searches, which puts top-of-funnel content at risk.
- Zero-Click Rates: While zero-click rates for AI Overviews remain high, they aren’t showing a steady increase.
- Growth in High-Trust Categories: Industries such as health, science, and law are experiencing the fastest growth in AI Overview usage.
- Expansion to Various Query Types: Not just limited to informational searches, navigational and commercial queries are starting to trigger AI Overviews as well.
Opportunities for SEOs
The research also identifies several high-value keywords that have yet to be impacted. This presents SEOs with a roadmap of opportunities to navigate through this evolving landscape.
For those looking to adapt their SEO strategies in light of these AI-driven changes, it’s worth checking out the full report. Dive into the data and see how you can refine your approach to stay ahead in the game!
