Why a Deindexed Site Made Its Comeback?
Background
A company founder recently revealed that their website was deindexed by Google due to its use of scaled content. If you’re not familiar, scaled content typically refers to large amounts of content generated using programmatic methods. This approach is popular among marketers but can sometimes raise red flags for search engines.
The Challenge
When Google removes a site from its index, it’s like throwing a party and not inviting them. The website loses its visibility, ranking, and traffic, a nightmare for any business. So, what led to this deindexing? The founder shared that the sheer volume of automated content was perceived by Google as low quality, which triggered the penalty.
The Road to Recovery
Despite this setback, the founder and their team were determined to bounce back. Here’s what they did to reconnect with Google’s good graces:
- Content Audit: They conducted a thorough audit of the existing content to identify what was valuable and what wasn’t. Out with the low-quality content, and in with content that offers real value.
- Quality Over Quantity: Shifting their focus from quantity to quality, they began creating authentic, engaging content that truly addressed their audience’s needs.
- Engagement Boost: To encourage user engagement and interactions, they revamped their website’s design and made it more user-friendly. An appealing website keeps users coming back.
- SEO Best Practices: They dug deep into SEO best practices, ensuring that their site adhered to Google’s guidelines for quality content and user experience.
- Request for Reindexing: After implementing these changes, they submitted a request for reindexing to Google. It’s similar to asking for a second chance.
Conclusion
Thanks to these strategic changes, the company not only regained its standing in search results but also established a more sustainable content strategy going forward. It’s a classic tale of learning from mistakes and coming back stronger than ever.
