Google Confirms: Standard SEO is Sufficient for Ranking in AI Overviews

In a recent discussion, Google’s Gary Illyes made a clear statement: you don’t need Advanced Entity Optimization (AEO) or Geographic Optimization (GEO) to achieve good rankings in AI Overviews and AI Mode.

Key Points from Gary Illyes

• Standard SEO is Enough: Illyes emphasized that conventional SEO practices will suffice for visibility in AI-enhanced features.
• AI Mode Explained: AI Overviews leverage statistical models to analyze and summarize content, which means your site’s relevant SEO efforts are still the cornerstone of your ranking strategy.
• No Additional Requirements: There’s no need to complicate your SEO strategy with AEO or GEO specifically for these functions. Stick with what you know works.

This insight helps demystify some of the complexities surrounding AI-driven features, reassuring marketers and website owners that solid foundational SEO remains valuable and effective in the evolving digital landscape.

For more details, check out the full article on Search Engine Journal.