Project Overview:

Swagbucks, a leading online rewards program, struggled with poor search rankings, incomplete indexing, and slow site performance. After a Technical SEO Audit, they saw a 30% increase in rankings, 100% page indexing, and a 30% revenue boost, solidifying their market position.

Business

Swagbucks, a leading online rewards program, faced a challenge in maximizing its search engine visibility and ensuring comprehensive indexing across Google, Bing, and other search engines. With a massive content base and frequent updates, Swagbucks needed a robust solution to address technical SEO issues that were hindering their growth. That’s when they partnered with us for a Technical SEO Audit.

Problem

Despite having a wealth of valuable content, Swagbucks was struggling with inconsistent search rankings, slow indexing, and missed opportunities in organic search traffic. Key issues included:

  • Crawling and Indexing Problems: Certain pages were not getting indexed, leading to missed traffic.
  • Site Speed and Mobile Usability: Slow page load times and poor mobile experiences were impacting rankings.
  • Technical SEO Errors: Issues like broken links, duplicate content, and improper use of canonical tags were rampant.

These challenges were directly affecting their visibility on search engines, ultimately impacting their revenue.

Solution

Our team conducted a comprehensive Technical SEO Audit to identify and resolve the underlying issues. The audit included:

  • Crawl Analysis: We performed an in-depth crawl analysis to uncover indexing issues and provided a roadmap for full site indexing across Google, Bing, and other search engines.
  • Site Speed Optimization: We identified and fixed issues that were slowing down the site, particularly on mobile devices, improving user experience and ranking potential.
  • Technical Error Resolution: From fixing broken links to optimizing site architecture, we addressed a variety of technical SEO issues to ensure that search engines could properly crawl and index every valuable page on Swagbucks.
  • Structured Data Implementation: We added and optimized structured data to enhance search engine understanding and improve rich result appearances.

What they say

Thanks to the Technical SEO Audit, our search rankings soared by 30%, indexing improved, and revenue increased by 30%. Highly recommended!

David
CMO

Outcome

Organic Traffic
46

% Increased

48

% Increased

55

% Increased

Our Process

Process to Achieving 30%+ Growth with Technical SEO Audits

Comprehensive Site Crawl Analysis

We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.

Site Speed and Mobile Optimization

Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.

Technical SEO Error Resolution

We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.

Structured Data and Schema Markup Implementation

Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.