Mattermost.com, a leading open-source collaboration platform, faced challenges in maximizing its online visibility and driving organic traffic. To overcome these obstacles, our SaaS SEO Agency partnered with Mattermost.com to implement a comprehensive digital marketing strategy.
Mattermost.com is an open-source collaboration platform designed for secure and scalable team communication. It offers a suite of tools for real-time messaging, file sharing, and project management, often used by enterprises that require high levels of data security and customization. Mattermost is particularly popular in industries such as technology, finance, and government, where control over data and infrastructure is critical. It can be deployed on-premises or in the cloud, making it a flexible option for organizations of all sizes.
Mattermost.com, a leading open-source collaboration platform, faced challenges in maximizing its online visibility and driving organic traffic. To overcome these obstacles, our SaaS SEO Agency partnered with Mattermost.com to implement a comprehensive digital marketing strategy. Through targeted SEO services, content strategy, and web development, including CMS management, we successfully improved search rankings by over 50% and achieved a 100% increase in indexing across Google, Bing, and other search engines. This effort led to a significant 50%+ increase in revenue.
To address these challenges, we deployed a multi-faceted strategy focused on optimizing Mattermost.com’s digital presence and enhancing its user experience.
Partnering with your team has been a game-changer for Mattermost. Their strategic approach, from in-depth market research to technical SEO and content strategy, has not only boosted our search rankings by over 50% but also doubled our indexing across major search engines. The results speak for themselves—a 50%+ increase in revenue and a significant improvement in our online presence. The team’s expertise in SEO consulting, developer training, and UX optimization has empowered us to sustain and build on these gains. We couldn’t be more thrilled with the impact this partnership has had on our business.
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Process to Achieving 30%+ Growth with Technical SEO Audits
We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.
Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.
We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.
Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.
