Google Trends API (Alpha) Launching: Exciting News!

Hey there, marketing pros! Big news coming out of Google Search Central Live, Deep Dive APAC 2025. Google has just rolled out an alpha version of its Trends API—and it’s a game-changer for how we understand search interest data.
What You Can Expect
This new API is designed to seamlessly integrate explore-page data into applications, giving developers and marketers like you a powerful tool to measure search trends.
Key Highlights:
- Consistent Scaling of Search Interest: One of the standout features of this alpha release is its ability to consistently scale search interest figures. This means that the numbers you get will align more effectively than what we’ve seen with standard website metrics.
- User-Centric Development: Daniel Waisberg and Hadas Jacobi announced that they’re looking for testers to join in using and shaping the API throughout 2025. This is a unique chance for you to be among the first to leverage this tool and provide feedback that can influence its development.
- Exclusion of Trending Now: It’s important to note that the Trends API will not include the Trending Now section, focusing instead on providing reliable search interest data.
Be Part of the Journey

If you’re interested in testing out this alpha version, don’t miss your chance! Engaging with the API now could give you insights that help tweak your marketing strategies effectively.
Keep an eye on how this new tool shapes the future of search marketing. It’s time to get ahead of the curve!
For more details, check out the full announcement on Search Engine Journal!


