PWCCMarketplace.com, a prominent online marketplace for collectibles, faced challenges in maximizing its online visibility and search engine performance. To address these issues, we implemented a comprehensive digital marketing strategy that included a Technical SEO Audit, Competitor Research, SEO Consulting, Content Strategy Development, and Web Developer Training.
Project Overview:
Business
PWCCMarketplace.com, a prominent online marketplace for collectibles, faced challenges in maximizing its online visibility and search engine performance. To address these issues, we implemented a comprehensive digital marketing strategy that included a Technical SEO Audit, Competitor Research, SEO Consulting, Content Strategy Development, and Web Developer Training.
Key achievements of our engagement included:
- Search Rankings Improvement: Over 50% increase across Google, Bing, and other search engines.
- Enhanced Indexing: A 100% boost in content indexing, ensuring complete discoverability of relevant content.
- Revenue Growth: A 25%+ increase in revenue as a direct result of improved search performance.
- Successful Acquisition: Our SEO Total Addressable Market (TAM) report was instrumental in PWCC’s successful acquisition by Fanatics.
By enhancing the site’s technical SEO framework, developing a robust content strategy, and empowering the web development team with SEO best practices, we not only elevated PWCCMarketplace.com’s online presence but also significantly increased its market value. This case demonstrates the impact of strategic SEO on both search performance and business outcomes.
Problem
PWCCMarketplace.com, a leading online marketplace for collectibles, faced significant challenges in maximizing its online visibility and search engine performance. The company recognized the need to enhance its technical SEO framework, develop a robust content strategy, and train its web development team to implement SEO best practices. These improvements were critical to not only boost search rankings but also to increase indexing and ultimately drive revenue growth.
Solution
Our Approach
To address these challenges, we implemented a comprehensive digital marketing strategy designed to elevate PWCCMarketplace.com’s online presence and optimize its revenue potential.
1. Technical SEO Audit
We began with an in-depth technical SEO audit to identify and resolve existing issues that were hindering the site’s search performance. This audit provided a roadmap for necessary technical improvements, including site structure optimization, load speed enhancements, and mobile responsiveness adjustments.
2. Competitor Research and TAM/SAM/SOM Market Research
Understanding the competitive landscape was crucial. We conducted thorough competitor research along with Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) analysis. This research informed our SEO strategy, ensuring it was tailored to capture the most valuable market segments.
3. SEO Consulting
Throughout the engagement, we provided ongoing SEO consulting, guiding PWCCMarketplace.com’s team on best practices for maintaining and improving their search engine presence. Our consulting focused on aligning SEO efforts with the company’s overall business goals.
4. Competitor Content Gap Analysis
We performed a detailed content gap analysis, identifying opportunities where PWCCMarketplace.com could outshine its competitors. This analysis enabled us to create a content strategy that addressed unmet needs in the market, ultimately improving the site’s authority and relevance in the eyes of search engines.
5. Content Strategy Development
Building on our findings, we developed a content strategy that emphasized high-quality, targeted content creation. This strategy not only improved search rankings but also engaged PWCCMarketplace.com’s target audience more effectively, leading to increased site traffic and user engagement.
6. Web Developer Training
To ensure long-term success, we provided technical SEO training for PWCCMarketplace.com’s web development team. This training empowered the developers to implement and maintain SEO best practices, ensuring the site’s ongoing optimization.
7. Acquisition Support with SEO TAM Report
As a culmination of our efforts, we delivered an SEO TAM report that highlighted the company’s market potential from an SEO perspective. This report played a pivotal role in facilitating PWCC’s successful acquisition by Fanatics, demonstrating the value of their digital presence.
The Results
Our strategic approach yielded significant results for PWCCMarketplace.com:
- Search Rankings: The site’s search rankings improved by over 50% across major search engines, including Google and Bing.
- Indexing: We achieved a 100% increase in indexing, ensuring that all relevant content was discoverable by search engines.
- Revenue Impact: These improvements directly contributed to a 25%+ increase in revenue, solidifying the company’s financial growth.
- Acquisition: Our comprehensive SEO efforts, particularly the TAM report, were instrumental in PWCC’s acquisition by Fanatics, showcasing the tangible value of a strong SEO foundation.
What they say
Partnering with this SEO agency was a game-changer for PWCCMarketplace.com. Their comprehensive approach, from the initial technical SEO audit to the detailed competitor research and content strategy development, completely transformed our online presence. We saw our search rankings improve by over 50% and our content indexing double, which directly contributed to a 25% increase in revenue.
What truly set them apart was their dedication to ensuring our long-term success. The training they provided to our web development team and the ongoing SEO consulting kept us ahead of the curve, even as the digital landscape evolved. Their expertise didn’t just boost our metrics; it played a pivotal role in our successful acquisition by Fanatics. We couldn’t have achieved these results without their strategic guidance and unwavering support. I highly recommend them to any business looking to elevate their SEO game and drive meaningful growth.
Brent H.
Founder
Outcome
Organic Traffic
50
% Increased
25
% Increased
78
% Increased
Our Process
Process to Achieving 30%+ Growth with Technical SEO Audits
Comprehensive Site Crawl Analysis
We initiated a deep dive into Swagbucks' website, performing a thorough crawl to identify technical issues. This analysis revealed critical problems such as crawl errors, broken links, and pages not being indexed. We used these insights to prioritize fixes that would immediately impact search visibility, ensuring all valuable content was discoverable by search engines.
Site Speed and Mobile Optimization
Next, we focused on improving site speed and mobile usability, key factors in search rankings. We optimized server response times, compressed images, and implemented lazy loading for faster page loads. Additionally, we enhanced mobile experience by refining the responsive design, ensuring seamless navigation. These changes boosted user engagement and improved rankings, particularly in mobile search results.
Technical SEO Error Resolution
We systematically addressed all identified technical SEO errors, including fixing broken links, removing duplicate content, and properly configuring canonical tags. We also optimized site architecture to improve crawlability. This step ensured that search engines could efficiently index all critical pages, eliminating barriers that had previously hindered Swagbucks' visibility and performance.
Structured Data and Schema Markup Implementation
Finally, we implemented structured data and schema markup across Swagbucks’ site to enhance search engine understanding of the content. This led to improved rich snippets and featured results, making Swagbucks more prominent in search engine results pages (SERPs). By aligning content with search engine algorithms, we maximized visibility and click-through rates, driving significant organic growth and revenue.