What are Sitelinks?Sitelinks are additional links to internal pages of a website that Google displays below the main search result for branded or navigational queries. When a user searches your company name, sitelinks appear as a grid of links beneath your homepage listing, giving direct access to key sections like Pricing, Features, Blog, About
What are Sitelinks?
Sitelinks are additional links to internal pages of a website that Google displays below the main search result for branded or navigational queries. When a user searches your company name, sitelinks appear as a grid of links beneath your homepage listing, giving direct access to key sections like Pricing, Features, Blog, About Us, Login, or Contact. Sitelinks are automatically generated by Google when its algorithms determine a site has clear enough architecture to surface useful navigation shortcuts.
How to Encourage Sitelinks for Your SaaS Website
While sitelinks cannot be directly requested or controlled, you can optimize for them by: building a clear site hierarchy with consistent internal linking to key pages, using descriptive anchor text in navigation and internal links, ensuring key pages (Pricing, Features, About, Blog) have clear, descriptive title tags, maintaining high domain authority for your brand search (ensuring your homepage ranks #1 for your brand name), and avoiding duplicate or thin pages that confuse Google about your site structure.
Frequently Asked Questions
Can I remove or change sitelinks I do not want?
In the past, Google Search Console allowed demoting specific sitelinks. This feature has been removed. You can influence which pages appear as sitelinks indirectly by: strengthening internal linking to pages you want featured, using noindex tags to remove pages you do not want eligible, and improving the title tags and content of pages you want Google to prefer. Ultimately, Google controls sitelink selection algorithmically.
How do sitelinks affect brand SERP and CTR?
Sitelinks significantly enhance branded SERP dominance: a result with sitelinks occupies substantially more SERP real estate, reducing competitor visibility for branded queries. Research shows sitelinks increase branded query CTR by 20-35%. For SaaS companies with high brand search volume (mid-stage and beyond), sitelinks are a meaningful conversion optimization asset that guides high-intent visitors directly to product pages or pricing.